Drew T jackson

Coaching, Speaking & Training

How to Make a Great Impression at Professional Networking Events

Hey folks! It’s that time again to head to another networking event, and I wanted to talk to you about some basic networking skills you can use to make an impact with the people that you’ll meet and hopefully work with in the future


First, be the person that you want to connect with. I personally don’t want to talk to someone with bad breath so I make sure to have gum on me at all times. Next, make sure that your showered and shaved! Hygiene is so important, so men make sure that your beard is groomed, or your clean shaven, with a light aftershave. No one want to get knocked out by strong cologne. Ladies, same principal, light scents, natural makeup, and professional hairstyle. Be the kind of person that you want to connect with. Lastly, make sure your clothing is clean, freshly pressed, free of animal hair so you look like a million bucks.

I bring this up again, like I did in the last video, because I go to events all the time, and people show up messy, smelly, and appear just disorganized. While I’m polite and chat with them briefly, it’s not someone I will invite to be a part of my business. So, good hygiene is key!

Now every networking event has a different format. Sometimes you get to share publicly about yourself, and sometimes you just have to go person to person. Now the person to person format is kind of like speed dating where they give you two to five minutes to market yourself to the person before you have to move on. I wouldn’t encourage you to speak for the full five minutes, but take a good 2 minutes to share about yourself, and what makes you and your business unique.

Another format is to share things like, “what is your ideal leader?”, “What does ideal client or lead look like?” This is so the group can get an idea about you, and what you bring to the table.

The group I am visiting today is a leads group, and with this type of networking event, it’s about building trust, and sending leads towards other members of the group. So it takes some time and effort to build this kind of network. Once you have established yourself in this type of group, it will be reciprocated by the other members sending leads your way! Give, give, give, and it will come back around to you.