What are you not doing that you know you should be doing?
What’s on thing you should be doing that you’re not doing? It’s a simple question right? What should you be doing that you’re not? It’s a personal growth question, and it’s a question that every small business owner should be asking themselves. I encourage you to find out.
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I thought hard about the answer to the question for myself, and I realized that the answer was so simple, I felt a little silly for not thinking about it before. I realized it was about my marketing strategy, and how I market my brand. I use my speaking as a lead generator, where I go to a business and I speak for free about the benefits of leadership training, but I don’t market the fact that I have over 300 hours of stage speaking time. I’m not using the skill that I spent 13 years to develop and work on to show how my speaking can benefit the company, not just what I am speaking about. Anyone can speak about leadership and self-growth, but how they speak about it is the difference, and I should be emphasizing that with my potential clients.
So ask yourself the question. What is the one thing that, you know, you should be doing that you are not doing? Then go do it.